STEP AND REPEAT

 

A step and repeat banner  is a publicity backdrop used primarily for event photography, printed with a repeating pattern such that brand logos or emblems are visible in photographs of the individuals standing in front of it. Step and repeat banners are common fixtures of red carpet or fashion events, or custom-printed for weddings or galas in order to give a more "celebrity-like" feel to attendees' photos. 

 

Material Used

 

Step and Repeat backdrops can be made in several ways. The most common ways are either vinyl, fabric, poster paper, canvas or adhered onto a hard substrate such as plywood or foamcore. Each has its own sets of pros and cons. Fabric is less likely to have hotspots in photography which means it tends to absorb a flash rather than reflecting it. Vinyl is heavier duty and sometimes has brighter more vibrant images. The support structure can vary depending on size. Standard tradeshow display frames are often used, or it can be hung from or applied on a wall.

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